RIESEN
CHEW ON THIS
With our bite-sized videos and social content, our audiences got a taste of our cheeky chocolate side. We even made some stout with Marz Brewing, based in Chicago: Mr. Swirly’s Chocolate Stout.
In addition to creating social content pieces alongside producers, I played a part in choosing our custom music and produced our :6s on my MacBook in my living room using pre-existing footage.
A true lockdown-era campaign, we connected with audiences both old and new in the midst of a global pandemic, driving both awareness and sales.
Brief:
Develop a digital campaign that communicates the tension-relieving quality of eating a rich, long-lasting RIESEN.
Outcome:
32.8M media impressions
12% social engagement rate (200% above benchmark)
200% increase in brand consideration
OLV Made with recycled footage, my MacBook, and a retro funky soundtrack.
Over video calls? Chew on this.
WFH the worst? Chew on this.
Bored in the house? Chew on this.
Bubble a bit boring? Chew on this.
Sad about tailgate season? Chew on this.
Missing fans IRL? Chew on this.
Cheeky Chocolate Content
Deep inside Mr. Swirly’s stout factory beneath the planet of the Marzillas, a new chocolate stout has been brewing under the supervision of our sundae buddies. Over 120lbs of cocoa nibs along with chocolate and caramel candy have overloaded the mash tun for a nice little chocolate stout with notes of caramel and roasted coffee swirling imperviously into your glass like the chocolate candy from grandma’s purse chased down with a Yoo-hoo.
ECD Susan Betteridge // Art Director Fayethe Vongsouvanh // Copywriter Kate Bryan