Werther’s Originals
The Original Fall Flavor
We highlighted nostalgic limited edition harvest flavors and baking opportunities for the core caramel products.
Hero :15
Display
I designed across the tactical campaign utilizing video, sponsored social, animated and static display, rich media placements, and even print.
I wanted Werther’s to stand out with bright colors and illustrations that drive taste appeal and Autumn whimsy.
ECD Susan Betteridge
Art (Film) Paul Montagne
Art (Campaign) Fayethe Vongsouvanh
Copy Kate Bryan