RXBAR
Simple Good
RXBAR’s new ingredient-focused campaign features the tagline “Simple good.” RXBAR’s look is evolved to feel a bit more organic and human, while the tone of voice is in-line with what consumers expect from a brand with “No B.S.” on its packaging.
Hero :15
Paid Social
Social posts were designed for small screens, keeping in mind that users often scroll with their devices on mute.
Instagram Stories Carousel
Pinterest Max-Width Pins
More :15s
Spotify Custom Media
Clients, Creative, and Production; featuring my pride and joy, the RXBAR clothesline.
ACD (Art) Dan Cosgrove
ACD (Copy) Mike Epstein
Art Fayethe Vongsouvanh
Copy Zach Pittman